Amazon Private Label

Private Label Done Properly, Not Just Launched

Product research through launch — with the unit economics checked first

Most private label products fail before the first unit ships, because the math never worked. We start with the numbers — landed cost, fees, realistic ad spend, and the margin left over — then move to sourcing, listing, and launch. If a product can't work, we'd rather tell you before you order 1,000 units.

Product researchUnit economicsSupplier vettingListing & SEOA+ contentLaunch strategy

What Private Label Support Includes

Product and niche validation against real demand and competition — not guesswork
Full unit-economics model: landed cost, FBA fees, referral fees, ad spend, true margin
Supplier sourcing and vetting, with sample review before you commit to a bulk order
Keyword-researched listings: title, bullets, backend search terms, and description
A+ / brand content that answers buying objections instead of repeating features
Photo and infographic direction that shows use, scale, and differentiation
Launch plan covering pricing, review velocity, and early PPC strategy
Brand Registry and compliance guidance so your listing isn't hijacked

How We Approach a Private Label Product

1

Validate the math

Before anything else we model the unit economics. Demand, competition, landed cost, Amazon's cut, and realistic ad spend — then we see what margin actually survives.

2

Source and build the listing

We help vet suppliers and review samples, then build the listing around the keywords real buyers search, with content that handles objections.

3

Launch and adjust

We plan pricing, review velocity, and opening PPC together, then watch the first weeks closely and adjust — launches are won or lost in that window.

Frequently Asked Questions

Do you guarantee my product will succeed?
No, and be careful with anyone who does. Amazon has real competition and real risk. What we do is check the unit economics honestly up front so you don't invest in a product where the margin was never there.
Do you handle sourcing from suppliers directly?
We help you find and vet suppliers, review quotes, and evaluate samples. You hold the supplier relationship and the purchase orders — that keeps ownership and leverage with you.
Can you fix listings for a product I already sell?
Yes. Listing optimization on an existing ASIN is often the fastest win — keyword-researched copy, better images, and A+ content usually move conversion before any new spend.
Do you also run the ads?
Yes, that's a separate service. Private label sets up the product and listing; Amazon PPC management runs the campaigns that drive traffic to it. Many clients do both together.
Do you work with sellers outside California?
Yes. Amazon work is nationwide — we're based in Costa Mesa but the whole engagement runs remotely.

Thinking About a Private Label Product?

Tell Jordan the product or category you're considering. We'll look at whether the numbers work before you spend anything on inventory.

Send a Message

👋 Hi! I'm Jordan

Tell me about your business — I'll find the right way to grow it.