GEO · AI Search

Get Cited When Customers Ask AI Instead of Google

Generative Engine Optimization for ChatGPT, Perplexity, Claude & AI Overviews

Generative Engine Optimization (GEO) is the practice of making your content discoverable, extractable, and citable by AI systems. It matters because search is changing: people increasingly ask ChatGPT or read an AI Overview instead of clicking through ten blue links. Traditional SEO gets you ranked. GEO gets you named in the answer.

llms.txtSchema markupAI crawler accessExtractable contentAnswer blocksCitation monitoring

What GEO Work Includes

AI crawler audit — making sure GPTBot, ClaudeBot, PerplexityBot, and Google-Extended can actually reach you
llms.txt and machine-readable files so AI systems and buying agents can parse what you offer
Structured data: Service, FAQPage, Organization, and Breadcrumb schema that AI can extract
Content restructured into extractable answer blocks — direct answers, not buried prose
Comparison tables and FAQ formats, the two structures AI engines cite most
Machine-readable pricing so AI agents comparing vendors can actually read your offer
Third-party presence strategy — AI cites sources beyond your own domain
Monthly AI visibility check: are you being cited, and who is being cited instead

How We Approach GEO

1

Measure current AI visibility

We run your key questions through ChatGPT, Perplexity, and Google AI Overviews to see whether you appear at all — and which competitors are being cited in your place.

2

Fix access and structure

Then we make sure AI crawlers can reach you, add the structured data and machine-readable files they use, and restructure key pages into content that can be extracted cleanly.

3

Build citation-worthiness

AI cites sources it can trust: specific, current, well-sourced, and clearly attributed. We build that into your content and your presence beyond your own site.

Frequently Asked Questions

What is Generative Engine Optimization?
GEO is the practice of optimizing content so AI systems — ChatGPT, Perplexity, Claude, Google AI Overviews — can find it, extract it, and cite it in generated answers. Where SEO competes for a ranking position, GEO competes to be the source the AI quotes.
How is GEO different from SEO?
SEO gets you ranked in a list of links; GEO gets you cited inside an answer. They share a foundation — crawlability, authority, good content — but GEO adds structure AI can extract, machine-readable files, and content formats that get quoted. A page ranking on page two can still be cited by an AI engine.
Do you actually do this on your own site?
Yes, and you can verify it. This site publishes an llms.txt and a machine-readable pricing file, explicitly allows the major AI crawlers in robots.txt, and carries Service, FAQPage, and Breadcrumb schema on its service pages. We implemented the same things we'd implement for you.
Can you guarantee ChatGPT will recommend my business?
No. No one controls what an AI model says, and any agency claiming otherwise is selling you something. What we control is whether you're accessible, structured, and citation-worthy — which is what determines whether you're eligible to be cited at all.
Is it too early to invest in GEO?
It's early, which is exactly the advantage. Competition for AI citations is far lower than for search rankings right now, and the fundamentals overlap with good SEO — so the work isn't wasted either way.
How do you measure GEO results?
There's no Search Console for AI citations, so we test directly: a fixed set of your important questions run monthly across ChatGPT, Perplexity, and Google AI Overviews, tracking whether you're cited, how you're described, and who's cited instead.

Are You Invisible to AI Search?

Tell Jordan the questions your customers ask before they buy. We'll run them through ChatGPT and Perplexity and show you what comes back — and whether a competitor is being named instead of you.

Send a Message

👋 Hi! I'm Jordan

Tell me about your business — I'll find the right way to grow it.