OC Systems Agency
Shopify Management

Shopify Management for Growing Product Brands

The store already exists. We run it and grow it.

You build the product. We run the sales engine. This is the week-to-week operation of a Shopify store that is already live: products and collections kept current, product pages that answer the questions buyers actually ask, conversion problems found and fixed, SEO, promotions, landing pages, the Google product feed and analytics you can trust. Not a redesign. The ongoing work that a redesign does not replace.

Products & collectionsPDP optimisationConversion workShopify SEOPromotions & landing pagesProduct feedAnalytics & trackingSite maintenance
Audit My Shopify StoreContact Us

The store is live, and nobody actually owns it

This is what happens to almost every store two years after launch. Nothing dramatic breaks. The work that keeps a store selling is simply nobody's job, so it gets done by whoever has a spare twenty minutes, which in a growing product business is nobody.

  • ✗New products get added in a hurry, so half the catalog carries one photo and a supplier description nobody rewrote
  • ✗Collections were built around last year's range, and the current bestseller sits below the fold on page two
  • ✗A theme update or a newly installed app changed the variant selector, and nobody tested checkout on a real phone afterwards
  • ✗Product pages never answer the two questions your customer service inbox gets every week
  • ✗Google Ads spend lands on a page the owner has not opened since launch
  • ✗Merchant Center is disapproving part of the catalog, so those products are invisible to Shopping and nobody has seen the notice
  • ✗Analytics counts an order twice, or not at all, so every decision downstream of it is guesswork
  • ✗Promotions get planned on Thursday and built on Friday, with no landing page and no plan for the traffic

None of this appears on an invoice, which is exactly why it survives for years. The mechanism is compounding: traffic you already pay for lands on the weakest version of your store, and the same weak page then sits underneath every channel you add — Google Ads, organic search, email, and the AI assistant that just recommended you. Improving the store improves all of them at once, which is also why the store is usually the highest-leverage thing nobody is working on.

What Shopify Management Covers

Product management — new products published properly, variants, options, inventory states, images, and copy that is yours rather than the supplier's
Collection merchandising — collections that match what you actually sell now, ordered so the products you want to sell are the products people see
Product page optimisation — the page rebuilt around the buying questions: sizing, materials, compatibility, shipping, returns, and what makes it different
Conversion rate work — prioritised by traffic, so the pages with volume get looked at first and the changes are worth measuring
Shopify SEO — titles, descriptions, headings, internal linking, product and collection schema, and the technical issues Shopify themes create
Promotions — sales, bundles, discount codes and seasonal campaigns built ahead of the date rather than the day before
Landing pages — dedicated pages for campaigns, so paid traffic stops arriving on a general collection page
Product feed management — the Google Merchant Center feed watched, disapprovals cleared, and attributes fixed at the source in Shopify
Analytics and tracking — GA4, Shopify analytics and conversion events checked end to end, so the numbers you make decisions on are real
Coordination with Google Ads — the campaign and the page it lands on treated as one problem with one owner
Ongoing maintenance — theme updates, app changes, broken links, page speed, and the mobile checkout re-tested after anything changes
A monthly report on what changed, what moved, and what is queued next

What a month of Shopify management looks like

The order matters more than the list. Measurement is fixed before optimisation, and things that are measurably broken get fixed before anything cosmetic.

What a month of Shopify management looks like1Audit the store: templates, tracking, feed, speed, checkout ona real phone2Fix what is measurably broken before touching anythingcosmetic3Catalog and collections brought current and merchandised onpurpose4Product pages rewritten around the questions buyers actuallyask5Conversion work prioritised by traffic, highest-volume pagesfirst6Promotions and landing pages built ahead of the calendar7Feed and tracking re-checked after every theme or app change8Monthly report: what changed, what moved, what is next

Where This Sits

Shopify management is the recurring work on a store that already exists. If one of these describes your situation better, start there instead.

E-Commerce Website Launch

You do not have a store yet, or the one you have needs rebuilding rather than running. That is a one-time build, not this.

Google Ads Management

The traffic side. Search, Shopping, Performance Max and Merchant Center, managed against cost per sale rather than a percentage of your spend.

Full Management

Amazon, Shopify and Google run by one team, when the store is one of three channels rather than the whole business.

E-Commerce Accessibility Care

The technical layer under conversion work: keyboard navigation, forms, labels, contrast and mobile, re-checked as the store changes.

SEO

The organic side of the same store — collection and product page visibility, schema and the content that earns non-paid traffic.

How We Start

1

We look at the store first

Before any proposal, we go through the store the way a customer and a crawler both would: templates, product pages, collections, checkout on a phone, tracking, feed status and speed. You get the list of what we found whether or not you hire us.

2

Fix, then improve

Broken tracking, feed disapprovals and a checkout that fails on mobile come first, because every improvement made before those are fixed is unmeasurable or invisible. Merchandising, page and conversion work follow once the floor is solid.

3

Then it becomes a routine

A store is never finished — products change, themes update, apps get installed, seasons arrive. Monthly you get the work queue, the changes shipped, what the numbers did, and an honest read on what is worth doing next.

What It Costs

Shopify management is not billed on its own line — it is the store half of Channel Management, and one of the three channels inside Complete Commerce. Both are flat monthly fees, never a percentage of ad spend, and the starting figure moves with catalog size and how much is already in place.

Start here

Free Growth Review

We look at the store, the advertising and whatever else you already run, and tell you the two or three things costing you the most — including whether you need a monthly service at all.

Free

The store and Google

Channel Management

Shopify management plus the Google side that points at it: campaigns, Merchant Center, feed and tracking, run as one job rather than two vendors.

$2,000 per month, starting

All three channels

Complete Commerce

Amazon added to the same team, with one point of contact and one report across Amazon, Shopify and Google. This is the flagship engagement.

$3,500 per month, starting

Frequently Asked Questions

My store is already built. What is left to manage?
Everything that happens after launch, which is most of the work and almost none of the attention. A store is not a finished object: you add products, run promotions, install apps, update the theme, change suppliers, and each of those quietly moves something. The specific jobs are ordinary and constant. Publishing products properly rather than quickly. Re-merchandising collections when the range changes. Rewriting product pages around the questions your inbox keeps receiving. Clearing Merchant Center disapprovals before a season, not after it. Re-testing the mobile checkout after a theme update. Keeping tracking honest so your reporting is not fiction. None of it is dramatic and none of it is urgent on any given Tuesday, which is exactly why it accumulates. If your store genuinely does not need a redesign, that is an argument for management, not against it.
How is this different from your E-Commerce Website Launch?
They are different purchases for different situations. The E-Commerce Website Launch is a one-time build, from $2,500, for a brand with no store or with one worth replacing: Shopify set up around your products, pages built, tracking installed, Merchant Center connected, then handed over. It ends. Shopify management is recurring, and it assumes the store exists and works. We are not rebuilding it; we are running it — catalog, merchandising, pages, conversion work, SEO, promotions, feed and maintenance, month after month. The honest test is whether your problem is the store's foundation or its operation. If the theme is broken, the information architecture is wrong, or the checkout was never set up correctly, a rebuild is the cheaper answer and we will say so. If the foundation is fine and nobody has time to run it, management is the answer.
What access do you need, and what stays yours?
A Shopify staff account with the permissions the work requires, and access to whatever analytics and advertising accounts touch the store: GA4, Google Merchant Center, Google Ads if we are coordinating with it, and Search Console. All of it stays in your name. We work inside your accounts rather than moving anything into ours, so if the engagement ends you keep the store, the theme, the tracking, the feed, the history and the campaigns without a transfer process. Your Shopify subscription and any app subscriptions are billed to you directly, as they should be, because those are yours to keep. We ask for staging or a duplicated theme before anything structural, so changes get tested somewhere that is not your live storefront on a Friday afternoon. Nothing here requires you to hand over ownership of anything.
Will you guarantee a conversion rate improvement?
No, and you should be wary of anyone who does. Conversion rate is decided mostly by things we do not control: your product, your price against the alternatives, your shipping cost and speed, your brand's familiarity, and the quality of the traffic arriving. What we control is the store not getting in the way, which is a real job with real effects and still not a promise of a number. What we will do instead is measure honestly. Tracking gets fixed before optimisation starts, so the baseline is real. Changes are made in a sequence you can follow, on the pages with enough traffic for a change to be readable. When a change appears to have helped, we say what it was and how confident we are. When the data cannot support a conclusion, we say that too rather than claiming the win.
Do you edit theme code, or only work through the Shopify admin?
Both, and we keep the boundary explicit. Most of the work happens in the admin and the theme editor, which is where products, collections, sections, metafields, navigation and merchandising live, and it is the safer place to work because it survives theme updates. When something genuinely requires Liquid, schema markup, or the removal of an app's leftover code, we do that in a duplicated theme, test it, and publish deliberately. Two rules keep this from becoming a problem later. We do not build something bespoke where a well-chosen native feature or a maintained app does the same job, because custom code becomes your maintenance burden the day we stop working together. And anything we do write gets documented in plain language, so the next developer, agency or in-house hire can read what was changed and why without reverse-engineering it.
Can you manage Shopify without also running our Google Ads?
Yes, and some brands should. If you have an in-house media buyer or an agency that is genuinely performing, replacing them is not automatically an improvement and we will not pretend otherwise. What we ask for is read access to the ad account and the ability to talk to whoever runs it, because the store and the campaigns share the same conversion tracking, the same product feed and the same landing pages, and problems in that overlap are the ones that go unowned. What we will tell you plainly is where the split costs you. When ad spend lands on a weak product page, the media buyer sees a conversion rate problem and we see a page problem, and the argument between two vendors takes longer than the fix. If that pattern keeps repeating, running both is the better structure.
We sell on Amazon too. Should we be looking at Full Management?
Probably, if Amazon is a meaningful share of revenue rather than an experiment. The case for it is not a discount, it is that catalog, pricing, promotions, imagery and inventory decisions are the same decisions on both channels, and splitting them across two vendors means nobody is looking at the whole picture. Complete Commerce is $3,500 per month, starting, covering Amazon, Shopify and Google with one point of contact and one report. The case against it is equally real. If Amazon is a few hundred dollars a month and the store is the business, paying for three-channel management to get one channel run properly is worse value than Channel Management at $2,000 for the store and Google. We would rather set that out and let you decide than sell you the larger number by default.
How does accessibility fit into conversion work?
Closer than most store owners expect, which is why the audit link on this page runs through the conversion branch. A large share of what an accessibility review finds is not an edge case: a variant selector that cannot be operated by keyboard, form fields with no labels so autofill fails, contrast too low to read outdoors on a phone, an app that traps focus in a popup nobody can close. Those are conversion defects that happen to also be accessibility defects, and they cost sales from customers who would never describe themselves as having a problem. We handle the ordinary version of this inside Shopify management. When a store needs the formal treatment, the accessibility audit is $1,200 one-time and monthly accessibility care is $600 / month, priced separately because it is a separate, deeper job.

Last reviewed by the OC Systems Agency team.

Conversion rate, search ranking and revenue outcomes depend on your products, pricing, market and traffic quality, none of which we control. Nothing on this page is a guarantee of a conversion lift, a ranking position or a revenue figure. Monthly fees are flat management fees and exclude your Shopify subscription, app subscriptions and ad spend, which are billed to you directly.

Start With an Audit of the Store You Already Have

Tell us what you sell and roughly what a month looks like. We will go through the store — pages, tracking, feed, checkout, speed — and tell you what is costing you sales and what is worth fixing first, including whether you need a monthly service at all.

Audit My Shopify Store

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