OC
OC Systems Agency
Google Ads

Google Ads Judged on Leads, Not Clicks

Search, Performance Max, and Local Services Ads — managed against real numbers

Most small business Google Ads accounts waste money in the same three places: broad match with no negatives, conversion tracking that was never set up properly, and Performance Max running unsupervised. We fix the measurement first — because until you can see which clicks become customers, every optimization is a guess.

Search campaignsPerformance MaxLocal Services AdsConversion trackingNegative keywordsLanding page fit

What Google Ads Management Includes

Conversion tracking audit and rebuild — calls, forms, and real leads, not pageviews
Search campaign structure with match types and negatives that stop wasted spend
Search-term review on a fixed cadence, with negatives applied every round
Performance Max managed with brand exclusions and asset control, not left on autopilot
Local Services Ads setup and lead-dispute management where you qualify
Geo-targeting tuned to the areas you actually serve and want to serve
Landing page feedback — the ad can only do so much if the page doesn't convert
Monthly reporting in plain language: spend, leads, cost per lead, what changed

How We Run Your Google Ads

1

Fix the measurement

First we make sure conversions are tracked correctly — real calls and form fills, deduplicated and attributed. Without this, everything after it is guesswork.

2

Cut the waste

We audit search terms, match types, geo-targeting, and Performance Max settings, then cut the spend going to searches that will never become customers.

3

Scale what converts

With clean data we push budget toward the campaigns and terms producing leads at a cost that works for your business, and report exactly what moved.

Frequently Asked Questions

How much should a small business spend on Google Ads?
Enough to gather data in your market — in most local service categories that means a few thousand a month before results are readable. Spending too little across too many campaigns is a common way to waste a budget entirely. Tell Jordan your market and we'll give you an honest range.
Is Performance Max worth running?
It can be, but not unsupervised. Left alone it often spends heavily on brand searches you'd have won for free and on placements that don't convert. We run it with brand exclusions, controlled assets, and regular review.
What are Local Services Ads and do I qualify?
LSAs are the Google Guaranteed listings above search results, priced per lead rather than per click. They work well for home services, legal, and similar categories, and require background and license verification. We'll tell you if you qualify and whether they'd outperform Search for you.
Do you take a percentage of ad spend?
We quote a flat management fee, so our incentive isn't tied to making you spend more. Tell Jordan your current spend and we'll quote it.
Can you work on my existing account?
Yes, and you keep ownership of it. We work inside your Google Ads account so the history, data, and access stay yours if we ever part ways.

Want to Know Where Your Ad Budget Is Leaking?

Tell Jordan what you're spending and what a customer is worth to you. We'll point out the obvious waste — no charge, no obligation.

Send a Message

👋 Hi! I'm Jordan

Tell me about your business — I'll find the right way to grow it.