OC
OC Systems Agency
Amazon PPC

Amazon Ads Managed for Profit, Not Just ACOS

Sponsored Products, Brands, and Display — structured and actively managed

A low ACOS on a campaign that barely spends isn't a win, and neither is scaling a campaign that quietly loses money on every order. We manage Amazon ads against your real margin — structured campaigns, disciplined search-term harvesting, and negatives that stop the bleed — so spend goes to the terms that actually convert.

Sponsored ProductsSponsored BrandsSponsored DisplaySearch-term harvestingNegative keywordsTACOS reporting

What PPC Management Includes

Campaign restructure: clean separation of auto, broad, phrase, and exact so data stays readable
Weekly search-term harvesting — winners promoted to exact, wasted spend blocked with negatives
Bid management against your true margin, not a vanity ACOS target
Sponsored Brands and video placements to defend your brand terms
Sponsored Display and product targeting to take share from competitor listings
Day-parting and placement adjustments where the data supports it
TACOS reporting — total ad cost against total sales, so you see the real picture
Plain-English monthly reporting: what changed, what it cost, what it returned

How We Run Your Amazon Ads

1

Audit and restructure

We start with a full account audit — wasted spend, cannibalized terms, messy structure. Then we rebuild the campaign architecture so the data can actually be acted on.

2

Harvest and prune weekly

Every week we mine search-term reports: converting terms get promoted and bid properly, expensive non-converters get negated. This is the loop that compounds.

3

Scale what proves out

Once a structure is profitable at your margin, we scale budget into it deliberately — and report in plain language what moved and why.

Frequently Asked Questions

What ACOS should I be targeting?
There's no universal number — it depends entirely on your margin. A 35% ACOS can be very profitable on one product and a loss on another. We work backward from your unit economics to set a break-even and a target, then manage to that.
What's the difference between ACOS and TACOS?
ACOS measures ad spend against ad-attributed sales only. TACOS measures ad spend against total sales, including organic. TACOS is the better health metric — falling TACOS with growing revenue means your ads are lifting organic rank, not just buying sales.
Will you spend more of my budget every month?
Only if it's profitable. Scaling spend into an unprofitable structure is the easiest way for an agency to look busy. We scale what proves out at your margin and say so when something doesn't.
Do I need a minimum ad spend?
Very small budgets don't generate enough data to optimize on, so results take longer. Tell Jordan your current spend and we'll tell you honestly whether managed PPC makes sense yet.
Can you also fix my listings?
Yes — and often we should. Ads send traffic; the listing converts it. If your conversion rate is the real problem, more ad spend just makes the leak bigger. That's our Amazon private label and listing service.

Want an Honest Look at Your Ad Account?

Tell Jordan what you're spending and what your margin looks like. We'll tell you where the waste is — whether or not you hire us to fix it.

Send a Message

👋 Hi! I'm Jordan

Tell me about your business — I'll find the right way to grow it.