Google Ads Management · Contractors

Google Ads for Contractors

Contractors get hit twice on Google: clicks are expensive, and a large share of the traffic is people looking for DIY instructions or a free quote they'll never accept. The fix isn't a bigger budget — it's ruthless negatives, proper call tracking, and usually Local Services Ads sitting above the paid results.

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Managed by a local team · Priced per client after a scoping call · No long-term contract

Sound familiar?

Paying for clicks from DIY searchers who were never going to hire anyone

Missed calls during jobs turning paid leads into wasted spend

No idea which campaigns produced the jobs you actually booked

Why a custom system fits contractors

For contractors the highest-leverage Google spend is often Local Services Ads, not Search — you pay per lead instead of per click, you appear above the paid results, and bad leads can be disputed. We assess whether you qualify for LSA first, then use Search to fill the gaps rather than carrying the whole budget.

What your google ads management includes

Conversion tracking audit and rebuild — real calls and forms, not pageviews

Search structure with match types and negatives that stop wasted spend

Performance Max run with brand exclusions and asset control

Local Services Ads setup and lead-dispute management where you qualify

Geo-targeting tuned to the areas you actually serve

Flat management fee — not a percentage of your ad spend

More about our Google Ads Management

Frequently asked questions

What are Local Services Ads and should I use them?

LSAs are the Google Guaranteed listings above search results, charged per lead rather than per click. For most home-service contractors they outperform Search on cost per booked job. They require license and background verification — we'll tell you if you qualify.

How do I stop paying for DIY searchers?

An aggressive negative keyword list — "how to", "diy", "cost calculator", "free", and hundreds of category-specific variants — reviewed continuously as new search terms appear.

I miss calls when I'm on a job. Does that matter?

Enormously. A missed call is a paid lead handed to your competitor. We track it, and often the fix is as simple as call forwarding or a booking form — sometimes a system rather than more ad spend.

Explore more

Google Ads Management Contractors solutions Google Ads for Med Spas Lead Tracking & CRM for Contractors All solutions →

Ready to scope your google ads management?

Tell Jordan how your contractors business runs today. We'll design a system around it and send a proposal within 2 business days — free.